Ford Advertisement in January 2002 National Geographic Magazine

Ford makes the world a better place

A sun flare peeks out at us from behind the earth. The abstracted blue planet fills 3/4 of the advertisement, no land is visible, it is its own type of placeless space. Ford, unbound by particular land masses makes the Earth a better place via the "...[delivery] of excellent products and services...".

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National Geographic Society

January 2002 National Geographic magazine

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Toyota Vehicle Corporate Responsibility Advertisement in January 2002 National Geographic Magazine

An industrial manufacturing "plant" surrounded by a vast field of corn plants. Toyota reduces waste and preserves the integrity of the land.

If anything this is an agricultural, farmland/ heartland America reference. This advertisement is a two-page spread featuring a scarecrow and corn plants in the foreground, a vast corn field in the mid-ground and an manufacturing plant of some kind in the distance near the sunset. It is a bucolic scene hearkening to a good and american pastoral ideal - farmers life as clean and productive, and unimpeded by any other productions. In this case, Toyota can coexist in farmland america without compromising the integrity of the land. This is a very interesting approach from a foreign automaker. According to this advertisement, Toyota recycles, has a healthy sense and form plans for corporate environmental responsibility and does no harm to the land. Noticeably absent are cars and people, which certainly leaves them wide open to questions of social responsibility. This ad seems to be appealing to someone who is already engaged in the conversation of corporate responsibility, and who holds the heartland american pastoral ideal as a cultural notion or heart-string to be tugged at.

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National Geographic Society

January 2002 National Geographic magazine

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Chevy-Tahoe Advertisement in October 2004 National Geographic Magazine

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National Geographic Society

October 2004

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Ford-Green-Factory Advertisement in October 2004 National Geographic Magazine

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October 2004

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Ford Advertisement in January 2000 National Geographic Magazine

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January 2000

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Ford-Expedition Advertisement in October 2002 National Geographic Magazine

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October 2002

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Ford-Explorer-Sport Advertisement in July 2000 National Geographic Magazine

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July 2000

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Toyota Sienna Advertisement in January 1998 National Geographic Magazine

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January 1998

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Pontiac-Montana Advertisement in July 1998 National Geographic Magazine

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July 1998

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Jeep-Cherokee-Laredo Advertisement in April 1992 National Geographic Magazine

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April 1992

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